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      • Open Access Article

        1 - The Effect of Brand distinctiveness and performance on Brand Competitiveness with the Mediating Role of Technological Opportunism
        Davood Feiz Ali Reza  Motameni Asadolah  Kordnaeij Azim Zarei Mahdi Dehghani Soltani
        Today, brand competitiveness is among those issues which has received much attention among researchers and scholars in economy and has been touched upon as a means to achieve desired economic growth and sustained development. In today’s world, the development of food in More
        Today, brand competitiveness is among those issues which has received much attention among researchers and scholars in economy and has been touched upon as a means to achieve desired economic growth and sustained development. In today’s world, the development of food industry market from one hand and increase in competitiveness among firms and customers’ expectations, on the other hand, have persuaded food companies to generate a strong brand in today’s competitive markets. The present research is aimed at studying and examining the effect of brand distinctiveness and performance on brand competitiveness through the mediating role of technological opportunism among super exporter firms of food industry products. Data gathering instrument was a standard questionnaire whose face validity for validity purpose and Cronbach alpha coefficient for its reliability were examined. This study is practical in aim and descriptive-survey in data gathering procedure. To test the research hypotheses and to confirm the conceptual model, structural equation modeling was used. The results show that brand distinctiveness and performance have a significant positive effect on brand competitiveness while technological opportunism has a mediating role in the above relationship. Manuscript profile
      • Open Access Article

        2 - Identification the components of Distinguishing management using Delphi fuzzy technique
        Seyyed Najmuddin Mousavi Ali shariat nejad
        The present study aimed to provide distinguish management cpmponent for pharmaceutical companies using Fuzzy Delphi method. This research is a mix research with exploratory approach which in terms of quantitative and qualitative research in the field of methodology and More
        The present study aimed to provide distinguish management cpmponent for pharmaceutical companies using Fuzzy Delphi method. This research is a mix research with exploratory approach which in terms of quantitative and qualitative research in the field of methodology and in terms of research philosophy includes deductive-inductive research. The statistical population of this study is all pharmacies, pharmacy companies in Lorestan province. In the qualitative section, the sample members of the research using a bullet-sampling method are selected and in the quantitative part of the research, they selected by Multi-stage cluster sampling. Since the present study is a mixed research with a quantitative and qualitative approach, both the interviewing tools and the questionnaire are used simultaneously. Regarding to analyze the research data, it should be noted that for analyzing qualitative data, the coding method and the ATLAS.TI software were used, also analysis in qualitative section with fuzzy Delphi were used. The results of the research show that the powerful knowledge chain in drug production, the use of medicinal plants, the dependence of the world's pharmaceutical companies on medicines and medicinal herbs, and the existence of a monopoly on the expertise in some of the drugs produced are most effective factors influencing for competitiveness of pharmaceutical companies. Manuscript profile
      • Open Access Article

        3 - The Role and Relationship of Innovation and the Business Environment in Promoting Global Competitiveness
        Mehrdad Maghsoudi Mahdi Elyasi Shahram Khalil Nezhad
        The current era is called the age of globalization, an era in which the competition of enterprises has surpassed the regional and national levels and is taking place at the global level. In the current competitive environment, countries in the world are seeking to impro More
        The current era is called the age of globalization, an era in which the competition of enterprises has surpassed the regional and national levels and is taking place at the global level. In the current competitive environment, countries in the world are seeking to improve their competitiveness, and one of the key questions in promoting competitiveness is the role of innovation and the business environment in enhancing competitiveness. In this research, to answer the above question, the countries of the world, based on the Global Competitiveness Report- between 2013 and 2018 and using clustering technique were split into four different levels of competitiveness, then using the PLS , the role of the relationship between innovation and the business environment in enhancing global competitiveness was analyzed at four levels of competitiveness. Based on the results of the research, the role of innovation in promoting competitiveness was not proven in countries with low level of competitiveness, but it was proved in three levels of competitiveness. According to other findings of this study, the relationship between business environment and innovation at all levels of competitiveness was significant and positive and the role of the business environment in enhancing competitiveness in all four levels of competitiveness was proven. Manuscript profile
      • Open Access Article

        4 - The Effect of Green Supply Chain Management Practices on Performance and Competitiveness in a Chadormaloo Iron Ore Mine
        seyyed morteza ghayour niloofar nejati yazdi nejad amir ghafourian shagerdi
        Because green practices are very common in industrial environments and have affected on performance.The present study investigates the effect of green supply chain management measures on performance and competitiveness in Chadormelo iron ore mine. This research is appl More
        Because green practices are very common in industrial environments and have affected on performance.The present study investigates the effect of green supply chain management measures on performance and competitiveness in Chadormelo iron ore mine. This research is applied in terms of purpose and descriptive-survey in terms of analytical method. The statistical population of this study is the managers and organizational experts of Chadormelo Iron Ore Company (317 people), of which 180 people were selected as a sample by simple random sampling method.Data collection tools were a localized questionnaire based on the research of Yang et al. (2013) and Younes et al. (2016).The validity of the questionnaire was confirmed by the validity criterion and its reliability was confirmed by Cronbach's alpha coefficient.Structural equation modeling and PLS software were used to analyze the data.The test of research hypotheses with the help of structural equation modeling showed that internal measures and external collaborations of green supply chain management are related to green performance and competitiveness of the company.Also, the relationship between both green supply chain management departments and the company's social performance was confirmed.On the other hand, the relationship between competitiveness and corporate social performance was positive and significant.In addition, the mediating role of competitiveness in the relationship between green supply chain management and social performance was only confirmed in terms of internal measures and external participation.Finally, it can be said that internal measures and external partnerships of green supply chain management in Chadormelo Company strengthen the company's social performance. Manuscript profile